How I Attracted 5 New Clients
I recently took a step back to analyze where my last five clients came from, and the results were eye-opening.
Here’s the breakdown:
✅ 3 referrals – Proof that relationships and reputation still drive business.
✅ 1 from LinkedIn – Content strategy at work.
✅ 1 from a virtual workshop – Engaging, value-driven events convert.
But here’s what really stood out…
In 2025, something changed.
Unlike in previous years, the clients who came from LinkedIn and my virtual workshop converted in just 48 hours of learning about me. Why?
Because they knew right away I was exactly what they needed.
One new client told me:
"I read your LinkedIn profile and website, and you have exactly what I need."
That was music to my ears—but it wasn’t luck.
The Power of Clear Messaging
This shift didn’t happen overnight. It came from making one strategic change:
💡 I refined my messaging and marketing to be laser-focused on construction trade contractors.
✅ My LinkedIn profile now speaks directly to their pain points.
✅ My website reinforces that I understand their business.
✅ My Saturday newsletter (this one!) keeps me top of mind with valuable insights.
For the first time, everything in my marketing is aligned—and it’s working.
Clients no longer ask, “Do you work with contractors?”
They say, “You’re the expert I’ve been looking for.”
That’s the power of clarity.
What This Means for You
If you’re trying to attract better clients—ones who are ready to buy—ask yourself:
🔹 Are you speaking directly to your ideal clients in all your marketing?
🔹 Do your LinkedIn, website, and messaging align with their biggest needs?
🔹 Do new prospects instantly recognize that YOU are the right fit?
If not, it might be time for a reset.
Action Step: Take 10 minutes today to look at your LinkedIn and website. If a potential client landed there, would they immediately know they’re in the right place?
If not, it’s time to refine your message.
Let me know—where are YOUR best clients coming from? I’d love to hear your insights. Hit reply and let’s chat!
Wishing you a profitable week,
Patrick Shurney, MBA
Founder, 3P Consulting
📞 443.539.6276
🌐 www.3pcllc.com
Getting Trade Contractors’ Finances Sorted
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About Me:
As a veteran in financial coaching with over 30 years of corporate banking experience, my mission is to empower Trade Contractors like you to become numbers confident, optimize cash flow, leverage debt, and pay yourself competitively.
Ready for More?
Here’s how I can help you:
1. Profit Blueprint Program: Master your business numbers in just 30 days, uncovering hidden profits of $25K-$75K+ over the next 3-12 months.
2. Loan Consulting: Need the best rates and terms on your next loan? With 30+ years of banking experience, I’ll make sure you get a deal that works for you.
3. Profit Blueprint Digital Course: Become confident with your numbers, boost cash flow, and learn to pay yourself first in just two hours. This course is designed for busy professionals who want immediate results. ($197)
Ready to take your financial strategy to the next level? Let’s connect and make sure you’re running a thriving business while paying yourself what you’re worth.
